Running a business in this day and age seems like a walk in the park with a few humps and bumps along the way. It means it’s easy if you know the tricks of the trade. For example, the internet levels the playing field between startups and established businesses. And this is all because of technology.

Technology has paved the way for better and more efficient advertising via digital marketing tools. And every marketer nowadays is making sure that they use every advertising tool in their arsenal to scale their brands. Don’t believe us? Here are seven ways you can use technology to grow your business.

1. Chatbots

When you establish your business, a company website is one of the first few things entrepreneurs make. A company website is an extension of your brand. Therefore, it must be created with the users in mind. Your website must cater to user experience as well, and this is why using chatbots will create a better user experience.

Chatbots are prevalent in business websites nowadays. That’s because they entertain your visitors instantly. Make sure that you personalize your chat messages to encourage your visitors to engage.

2. Video marketing

The use of video is also ubiquitous in this day and age. And this is because video marketing is an effective form of advertising. Watching videos instead of reading long-form content is more enjoyable and fun for users. Videos are also excellent in explaining complex topics, products, or services. Last but not least, you can integrate humor and emotional marketing in videos better than any other content. Overall, this will make your video ads more impactful.

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3. Organic traffic

Neophytes in every industry have one dilemma – not having a fat marketing budget to promote their business. However, with organic advertising, marketers can boost brands’ online presence. And this is where SEO comes into play.

SEO or Search Engine Optimization pertains to keywords when ranking brands or sites on search engines’ first pages. SEO entails technical methods to adhere to search engine algorithms that crawl millions of websites upon every inquiry. You want your content and website to be optimized for SEO at all times.

4. Paid advertising

On the other hand, if you have the budget to spend for paid advertising, you may do so via different platforms. You can invest in Google Ads, Facebook Ads, Instagram Ads, YouTube Ads, and more. Unlike organic marketing, your paid ads will reach your target audiences faster. You can also use the settings to ensure that you’re only showing your ads to the right audience. This way, you know you’re maximizing every dollar.

5. Productivity apps

Another way you can use technology to surge your business forward is to use productivity apps. There is no shortage of productivity apps online today. For instance, for organizing your projects, you can use Trello. For all your messaging and communication, you can use Slack.

Also, use a CRM tool such as HubSpot to always stay connected with your customers. Or you may also use email marketing tools like Mailchimp to ensure that your email advertising is top-notch.

6. Cloud computing

Nowadays, brands don’t install hardware for storing all their files and crucial data or projects for collaboration. Also, since some brands work remotely or outsource their needs to third-party services, it’s recommended to use cloud computing for your file storage. This is so everyone can access the files in real-time as long as there is an internet connection.

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7. Analytics

One way to know your marketing progress is through analytics. Monitor your campaigns to determine if they’re bringing you conversions or not. You can ditch those underperforming marketing campaigns and create better ones to garner more leads and conversions.